Since I fell pregnant nearly 4 years ago now I have been a member of quite a few parenting forums. They are a great place to meet fellow mums, discuss the gruelling tasks of weaning, potty training and later schooling. But since I have been using them I've noticed a real increase in Mums who run small businesses not only using them to form friendships but to promote their products.
Some like myself do it in a small way, simply preferring to take small orders from a few customers yet others go about things in a big way, paying to advertise on sites that have now cashed into the Work at Home Mum (WAHM) and opened shopping guides and service directories.
For those of you in Essex, pop along to Essex Mums and log into the forum, introduce yourself and then take a look around the sponsors thread. For a minimum fee you can promote your wares as much as you like. If you want to go for it big style speak to Louise about promoting your product in the shopping guide or even advertising on the site itself.
There are loads of other sites you can visit on the net, lots of parenting forums and even some that are more specific if your product suits, such as cloth nappy forums & pram forums. Spend some time looking at what area your product best suits and then pick one or two forums and start posting.
The only bit of advice I would give is if you cant afford the paid advertising route, do not spam. I chatted on both forums for a long time before I started to promote my products and built a relationship with the other Mums first. I gained their respect and even now as a paid sponsor I try not to fill the board up with my products, despite how lovely I think they are!
Happy Mummy networking.
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