Thursday 16 June 2011

The importance of packaging

As you know I am a stickler for quality and presentation, but the same has to be said for my packaging. I am a firm believer that the excitement of the 'sale' starts from the minute your package appears through your letterbox.

I have had some lovely reviews from my customers on my facebook page HERE but one stands out particularly:
"" I received my pocket warmers in post today. Can't wait to try them out on the school run this afternoon. The packaging was gorgeous - you're giving Boden a run for their money in terms of presentation! As always, thanks for prompt service. It's always a pleasure to support a local mumpreneur.

If you take a look through the reviews you will see that the majority mention packaging in some way and I know that those particular customers have all returned for more shopping following their first purchase. Just proof that how you present your goods can make such a difference to the buyers experience.


Here is a classic example of what you would get through your door from Beautiful Things: Lovely printed tissue, your goods, a business card and a thank you postcard.


All packaged up in a pink mailer with custom printed thank you label on the front.


Even if I cant fit your goodies in a mailer or they need to be secure in a jiffy they will still be wrapped in pretty tissue on the inside and I try to make the outsides a little bit special with pretty tapes or printed wrapping paper.

How do you package your customers goodies? I'd love to see

3 comments:

  1. Its lovely to see how much effort you go to over something that most people don't think twice about. First impressions count and you are clearly making a cracking first impression!
    Keep up the good work, it's definately worth it.

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  2. I couldn't agree more, if it's presented well on the outside chances are it's just as good inside!

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  3. I also wrap in tissue paper, with a sticker to seal - but I don't include thank you cards or business cards - you go to so much effort :) It clearly pays off!

    My packages don't look as nice as yours though - I am terrible at 'wrapping' - Hubby always despairs at Christmas time...do you think I could go on a wrapping course?!

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